Toby Kaufmann is an Award-Winning Creative Director, currently at Facebook. Most recently she had launched a small creative studio in Brooklyn where she worked with brands such as Apple, Netflix and NBC. She is also the Creative Director of Pur·suit, a digital archive and deck of playing cards re-imagining Catherine Opie’s seminal work from the 90’s, in collaboration with artist Naima Green.
Toby was also the Executive Director of Photography of Refinery29 where she lead the work around defining the brand's photographic aesthetic. She has also previously held the title of Director of Photography at Maxim, Men's Fitness and Fitness magazines. In addition to these roles, Toby has served as Vice President of The Society of Publication Designers for two years, and co-chaired SPD Gala 53. Currently she is on their advisory board. She also consults for Parsons The New School for Design and her work has been recognized by AIAP, PDN, ASME, and SPD.
Toby has a BFA in Photography from Parsons and lives just north of San Francisco with her son Jack and husband Nick Ferrari, with whom she collaborates frequently.